Below I have prepared documents outlining the problems which I have chosen to use as a driving influence behind my design ideas and concepts. Please click it to enlarge.
British people drink the most units of alcohol in one sitting out of all of Europe.
People in the UK are not the most regular drinkers in Europe.
The countries which drink the most frequently drink the least amount of units.
In Italy and Portugal people tend to drink little amounts, but often. 6 out of 10 people drank up to two glasses every day.
Approximately 9% of men and 4% of women are alcohol dependent in the UK, but only 6.4% of all dependent drinkers will access treatment for it.
Across the UK, alcohol related crime costs £11 billion per year.
20% of violent incidents across the UK during 2010-11 happened inside or around a pub/ club.